Projects /
Houston Shell & Concrete
Projects /
Houston Shell & Concrete
Ready-mix online store for Professional Self-Builders.
Texas, USA
Ready-mix online store for Professional Self-Builders.
Texas, USA
ROLE
UI Lead and product designer
SKILLS
Wireframing, prototyping, Sketch, Invision
DURATION
December 2022 - August 2023
For this project we redesigned the whole Houston Shell website and online store.
We improved the digital experience based on the existing customer journey, new user research, and usability tests on real users.